Pantone 448 C – The World’s Ugliest Color
The verdict is in.
Pantone 448 C is the world’s ugliest color! A.K.A. Opaque Couché!
I stumbled on this video on Facebook announcing this breaking news…
But I kept watching.
I’m a sucker.
I’m glad I did. No really, I am legit glad. Now I can drop a little knowledge in a lagging conversation at the next cocktail party I go to, “So how about that Pantone 448 C?”
Turns out the researching is an effort to find a color to use on cigarette packaging that will help smoking appear less attractive.
I think they need to add a photo of someone smoking through their tracheotomy hole on the packaging, but that’s just me.
Anywho… I find it all fascinating. So fascinating, in fact, I decided to write about it.
I am not a designer, but I like to make things. And the things I make I like to make them look pretty or cute… Not only because I like pretty things, but I often share the things I make or display the things I make in my home… and basically what I am trying to say is I guess I really do care what people think about me and my good taste in things.
But I digress.
I actually think Pantone 448 C isn’t THAT bad. Unless you need to use that color for sexy marketing.
I think it needs to be further defined:
Pantone 448 C: The World’s Ugliest Color for Selling Things
And that name you guys… THE NAME!!!
And now “couché” is at the top of my least-favorite words.
The new chic put-down, “OMG. She is sooooo Opaque Couché.”
Think of that color on a McDonald’s french fry box.
Or as the new green for the Starbucks Siren.
What is the Pantone color for 2016?
It’s actually TWO colors (that’s a first!):
My first reaction is, “HELLO 1984 WALLPAPER IN MY PARENT’S HOME”.
I promise you guys we had wallpaper that color.
And it was actually quite lovely. IN 1984.
My second reaction… they are rather pretty. Together. Alone, they are very baby-shower-ish.
Actually, I think that pink was the color of my 8th grade graduation dress. Howdy 1987.
Maybe it was more mauve. I gotta find that photo…
I just miss the color of 2013… and 2005/10… and 2009…
Poor 2015. I can’t imagine Marsala would look good on cigarette packaging either…
What do you think? What year was your favorite? What do you think about Opaque Couché? DO you even care???